Totally attuned and complementary to each other, he and his childhood friend R.S.

Furthermore, he is always open to trying out new ideas, new means of implementation and building new capabilities. He is a firm believer in recognizing achievements, possesses excellent PR skills, connects with people at all levels and is also a great creator of shift of mindset.

A taxation expert, he is a master in strategic planning, corporate affairs and finance.

Goenka is a master of commerce and bachelor of law. An avid reader, writer, art connoisseur and seeker of knowledge, Agarwal continues to rethink, redefine and reshape Emami along with the company's co-founder and his childhood best friend, R.S. He is also known as the 'ideas man', whose innovative ideas, consumer insights and ability to identify as well as capitalize on opportunities with speed and precision inspire awe. Today he is rightly revered as a visionary, an administrator and a modern-day management guru par excellence. From a very humble beginning and with very limited resources, Agarwal has driven Emami with his exceptional business acumen and enabled it to become a force to reckon with. Agarwal is a chartered accountant, company secretary, bachelor of law and a master degree holder in commerce. Business: The Emami Way is, in short, an MBA in an easy-to-understand handbook. There are short stories that deliver home truths, snippets that delight and quotes that enlighten. This book tells the story of that odyssey with candour and sagacity. With rare sensitivity and humanity, good, old-fashioned ethics and cutting-edge technology, Agarwal has transformed a dream into the business giant it is today. Agarwal combines a pragmatic, down-to-earth approach to work and the rat race with a childlike wonder and the utopian daydreams of the eternal optimist. It is a concise, compelling read for every entrepreneur, whether just starting out or well-established. His wisdom on various business and personal aspects is distilled in an easy-to-read and insightful narrative about his life and business.

Goenka, has built a business from scratch, failed, picked himself up and now heads Emami - a multinational brand Made in India. Thinking of starting up a business? Hoping it will succeed beyond your wildest dreams? You could start with advice from someone who knows.

Business by R.S. Agarwal