marketing management kotler keller 15th edition

He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. : 12 He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953) and completed his PhD at Massachusetts Institute of Technology (1956), earning both degrees in economics. Kotler was the eldest of their three sons, born in Chicago on May 27, 1931. Kotler's parents, Betty and Maurice, emigrated from Ukraine and Russia as teenagers and settled in Chicago. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, 'Advancing the Common Good' in 2019, and Brand Activism: From Purpose to Action in 2018. Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He also developed the concepts of 'prosumers,' 'atmospherics,' and 'societal marketing.' He is regarded as 'The Father of Modern Marketing' by many scholars. He also created the concept of 'demarketing' to aid in the task of reducing the level of demand.

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. Kotler describes strategic marketing as serving as 'the link between society's needs and its pattern of industrial response.'

He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation.

He is known for popularizing the definition of marketing mix. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus the S. Author, Marketing Professor, Economist and Consultant

Marketing management kotler keller 15th edition